080-2608 3759/771

CONFERENCE HIGHLIGHTS

Pre-conference assistance in research paper development through workshops

Research Consortium – Research Development Workshops, Panel Discussions and exclusive assistance to selected few research papers; chance to meet Editors and globally acclaimed researchers

Post-conference assistance to the selected papers for publication in ABDC/Scopus journals

Shri B.M.L Jain Memorial Lifetime Achievement Award
IBA’s Award for Excellence in Teaching & Research in Marketing
Best Doctoral Research Paper Award
Best Research Paper Award

PUBLICATION OPPORTUNITY

We are aligned with Journal of Indian Business Research (JIBR) an Emerald journal indexed in Scopus / ABDC). Selected papers that are presented in the conference will be reviewed and will be considered for publication in the journal.

3D-IBA Journal of Management and Leadership (EBSCO indexed) ISBN 2230-7524

Organizing committee is currently in touch with a few more journals listed in ABDC/Scopus, the information on which will be updated

CONFERENCE SUB-THEMES

  • Mobile Marketing
  • IoT, AI, Robotics, 3D, AR, Chat GPT
  • Product Design
  • Risk mitigation & compliances
  • Content Development and Dissemination
  • Pollution control technologies
  • Customer analysis / Consumer Psychology analysis
  • Social Media
  • Combatting climate change
  • Green marketing
  • Quick Commerce
  • Conscious Consumerism
  • Conscious Capitalism
  • Responsible Marketing
  • Public Policy
  • Cross-cultural Influences
  • Sustainable Stewardship
  • Sustainable Reporting
  • Standards and Certifications
  • Corporate governance and sustainability
  • Ethics and sustainable marketing practices
  • Sustainable supply chain
  • Resilience
  • Social Entrepreneurship
  • Corporate Social Responsibility
  • Circular Economy and Industrial Symbiosis

ABOUT : MARKCON 2024

INDUS BUSINESS ACADEMY (IBA)– Bangalore is proud to announce the 15th International Conference on Marketing - MARKCON 2024 which is going to be held at its campus in Bangalore.

Indus Business Academy (IBA) is known for its path breaking and indigenous research in Indian management. Focusing on the theme “Sustainable Marketing : A Conscious Consumerism and Public Policy Perspective”, the conference intends to bring together academic scholars and practitioners in the area of business management from around the world to discuss contemporary issues that offer to promote and challenge the business ecosystems towards attaining sustainable development goals. The main agenda of this conference is to advance the understanding of marketing practices from the perspectives of leveraging technology for sustainability and thus collaborate & corroborate the research in this direction.