ABOUT MARKCON 2024
INDUS BUSINESS ACADEMY (IBA)– Bangalore is proud to announce the 15th International Conference on Marketing -MARKCON 2024 which is going to be held at its campus in Bangalore.
Indus Business Academy (IBA) is known for its path breaking and indigenous research in Indian management. Focusingon the theme “Sustainable Marketing : A Conscious Consumerism and Public Policy Perspective”, the conference intends to bring together academic scholars and practitioners in the area of business management from around the world to discuss contemporary issues that offer to promote and challenge the business ecosystems towards attaining sustainable development goals. The main agenda of this conference is to advance the understanding of marketing practices from the perspectives of leveraging technology for sustainability and thus collaborate & corroborate the research in this direction.
The main highlights of the conference
- Discussions on Sustainable Marketing : New trends, challenges and opportunities
- Discussions on Socio-Cultural Factors as Enablers : Role of community, culture, sub-culture, social classes in building harmonious business environment. Business initiatives to promote Conscious consumerism.
- Keynote Address on Public Policy in Shaping Sustainable Business : Antecedents, challenges and future outlook.
- Doctoral Research Consortium
- Publication opportunities in ABDC & SCOPUS indexed journals
- Post conference research support
The international conference will be preceded by workshops through which the researchers will be getting individual attention towards developing good quality research papers.
