Objectives:

• To work towards minimizing the gap between the existing theories and practice by sharing ideas, by holding brainstorming sessions/seminars, by arranging workshops which give a common platform for scholars and practitioners.
• To ensure academic-industry interface as part of the continuous learning process in Marketing, which hone students’ academic skills by immersing themselves with marketing practices.
• To promote the Marketing Faculty Development Programs aiming to develop the prowess of marketing faculty

Activities:

Holding Marketing workshops, Sessions and seminars wherein the practitioners and the scholars come on a common platform to discuss Marketing aspects.

• To counsel the students with respect to their careers in Sales and Marketing; to ensure the students enjoy their work by effectively handling themselves through the pressure situation/crisis; to mentor the identified students to get them on fast track learning in line with corporate standards
• Holding Faculty Development Programs (FDPs) to get align the course/teaching methods in line with the changing business trends/dynamism.
• Promoting the case preparations and publishing them; arranging case workshops and holding case competitions.
• Arranging field visits, either a general visit to a market place or a visit to a corporate to take part in their Marketing activities (subject to availability of such opportunities), to understand and correlate the theories they have learnt with that of practices.
• The Forum plans to extend its activities beyond the boundaries by inviting the scholars from other B-schools, from the corporate corridor as members